When it comes to social media, you can no longer pretend that the ‘message is the medium’
We are finally entering into an intelligent era for social media. The time is gone for everybody to ‘champion’ Facebook and Twitter as a way to try and gain a tertiary endorsement by putting social media logos on advertising – the ‘traditional’ news channels shouldn’t be flashing a Facebook Logo
An example why Groupon and Kahoot doesn’t work for a lot of businesses
We work with and talk to retail business about technology and marketing all the time. And inevitably we talk about two emerging, and contentious, marketing channels – social media and group coupon sites like Groupon, Kahoot, etc. As for social media, it has matured to the point where a value
The downside of letting media be social
One of my favourite hobbies when I need to feed my cynical side is to read the comments that follow stories on newspaper websites. I’ve long said that newspapers have tried to stay alive by becoming champions of social media. After all, who doesn’t like to read first hand accounts
ING as an example of tasteless marketing
One of the central themes to most discussions with younger business people I work with is clarifying the role of branding, positioning, messaging, and marketing in their business. I don’t blame them for not getting it – we live in a society that has gone from breaking down social structures
Video transcends the medium for websites
We spent the day today on location at Larco Homes Accolade models getting ready to launch an exciting 2012 campaign – they’re a superior builder and we had a great time shooting with Maureen Welch, DP Aldo Vissagio, and the rest of the crew. In many meetings we talk about
Gregg Foley & Launch Trajectory
Over the last few months we’ve had the pleasure of working with Gregg Foley to launch his golf school – we’ve worked on his logo, brand, website, tip posters, member cards, and even signage (as always, great signage from Koffman Signs and Curbex) – you name it, we’ve done it
Newspapers Gaining Traction with Digital Audience
One question that we get from clients (old and new) is whether print newspapers are dead. And the answer we typically give is not yet, but they’re heading in that direction. We do, however, encourage our clients to engage display advertising with digital versions of newspapers – and we qualify
Why Dymon Self Storage Doesn’t Deserve your business
In every meeting I have with a client about their website we invariably talk about contact information. And everybody has an opinion on this topic – some like the phone number big and bold, some like email links for every person in their company, and some like forms that people
It’s time to re-think e-commerce – Cyber Monday Rakes in $1.25 Billion
ComScore reported earlier this week that Cyber Monday set a record for single day non-travel online sales in the US. While many online retailers are extending their offers beyond Cyber Monday, this one-day observation represents huge lift for online shopping. I suppose that we may attribute a resurgence of online
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